Compettition on youtube by Taqwa
TTA B7 NOTES
What Is Called Niche In the field of Video Content Creation?
In the field of video content creation, a niche refers to a specific segment of the audience that a creator targets with their content. It involves focusing on a particular topic, theme, or subject matter that appeals to a defined group of viewers who share common interests or characteristics.
Benefits of choosing a specific niche :
l Specific Topic or Theme
l Target Audience
l Content Differentiation
l Engagement and Community Building
l Monetization Opportunities
l Consistency and Authority
Choosing a niche in video content creation involves understanding the interests and needs of a target audience and then creating content that resonates with them. Successful niche creators often leverage their passion and expertise to build meaningful connections with their viewers and grow a dedicated following.
Preferable Niche ?
1. Making Money Online
2. Digital Marketing
3. Personal Finance and Investments
4. Educational Content & Animation
5. Tech, Cars, and Gadgets
6. Lifestyle
7. Fashion , Beauty & Makeup
8. Cooking
9. Fitness and Bodybuilding
10. Video Games
11. Comedy: Humor, Challenges, and Pranks
12. ASMR and Oddly Satisfying
13. Motivation & Spirituality
14. Travel
What Is CPM & RPM?
Cost per mille (CPM) refers to the money an advertiser pays for every 1,000 times their ad is displayed. Whereas revenue per mille (RPM) measures the revenue that every 1,000 ad impressions generate. Both CPM and RPM provide publishers important insights into advertising revenue and shape their publishing strategies.
What is CPM & RPM
CPM : Cost per mile
RPM : Revenue per mile
CPM : FOODPANDA - ADs video - Youtube - 1000 Ad views - 10$
CPM
RPM : Youtube - Tarek media ( monetized channel ) - 100 video - 1000 Views - 5$ - RPM
Difference :
Advertiser - youtube - 1000 ad views - 10$
Youtube - tarek media -1000 views - 5$
Difference between ad views and normal views
Mr beast video - 2 Views ( normal view + ad view )
PBC Metrics : PlayBack Based cost Metric
1000 views - ( 600 ad view + 400 normal view ) : 6$ rpm
PBA Metrics : Paid By Action
CPA : Cost Per action
CPA : Cost per Acquisition
CPC : Cost per click
EPC : Earning per click
CPI : cost per install
CPD : cost per download
CPE : Cost per engagement
VCPM : viewable cost per mile
CPL : cost per lead
CPT : cost per traffic
Levels of ads :
( High Cpm ) Premium ads - Real Estate ads, make money online sponsored ads, digital marketing toolkits, Premium product ads, High paying service ads, Cryptocurrency platform, stock market analyzing platform ads etc. ( 9$ - 50$ )
( average Cpm ) Intermediate ads - Hostinger , ai - image generator , website building platform, Google ads etc. ( 2 - 6$ )
(Lower cpm ) Common ads - Foodpanda, Foodi, Pathao , Uber, facebook, tiktok, instagram ( 0.50$ - 1.50$ )
Ads ( Style level - Low to High income )
Display ads - Banner , still clickable picture, image media. ( Low Income )
Skippable ads - video ad ( 5 sec view - skip ) Middle low Income
Bumper ads - 6 - 7 seconds ( Average income )
Non Skippable ads - ( whole length view ads ) Relatively high Income
Premium Subscription feed - High income
Geography Based ads :
High Cpm Region :
1. United States
CPM: $20–$50+
RPM: $10–$30+
2. Canada
CPM: $15–$40+
RPM: $8–$25+
3. United Kingdom
CPM: $15–$35+
RPM: $8–$20+
4. Australia
CPM: $12–$30+
RPM: $7–$20+
5. Germany
CPM: $10–$25+
RPM: $5–$15+
6. Norway, Sweden, Denmark
CPM: $10–$25+
RPM: $5–$15+
7. United Arab Emirates (UAE)
CPM: $10–$20+
RPM: $5–$12+
8. Singapore
CPM: $10–$20+
RPM: $5–$12+
9. New Zealand
CPM: $10–$20+
RPM: $5–$12+
10. Switzerland
CPM: $15–$30+
RPM: $8–$20+
Bangladesh - lowest
PLAN A - NICHE SELECTION
Documentary - 65/100%
Sport highlight - 90/100%
Product review - 40/100%
Islamic content - 90/100%
Travel - 85/100%
Finance - 35/100%
Gaming - 95/100%
What Might Happen - 10/100%
Remember Before starting :
100 videos per year ( 5 - 20 )
Observe Competition
Market Gap
Unique - value
Demand of your niche
Remember:
1) Browsing feature
2) By Search
3) Algorithm Suggestion
Remember:
1) Ever Green content
2) Trend wise Content
3) Default content
Evergreen :
Consistent Views
Default :
Limited Views
Trend wise:
Rapid Views
Remember:
1) Balance between Ever green & Trend wise content ( 60/40 rule ) 60% Trend wise 40% ever green Content
Remember :
Follow Every competitor Of your Category - Subscribe their channel and keep eye on them
Note : create a new gmail account only for Observation
What is Known as Competitor ?
A competitor is a person, organization, or entity that is in direct competition with another in the same market or industry.
Benefits Of Competitor Analysis:
Competitor analysis in video content creation offers several benefits:
l Identifying Trends: Analyzing competitors helps spot emerging content trends and formats, enabling you to stay ahead in the industry.
l Content Insights: Studying competitors' content reveals what works and what doesn't with audiences, guiding your own content strategy.
l Benchmarking: Comparing your performance against competitors provides benchmarks for measuring success and setting realistic goals.
l Innovation Inspiration: Understanding competitors' approaches sparks creativity and innovation in your own video production .
l Audience Understanding: Examining competitors' audience engagement helps in refining target demographics and content messaging.
l Market Positioning: Analyzing competitors assists in identifying gaps in the market and positioning your content uniquely.
Overall, competitor analysis in video content creation is crucial for informed decision-making, content strategy refinement, and staying competitive in a dynamic industry.
Competitor Finding Techniques:
Manually search on youtube ( Niche name with country name)
Search on youtube ( Topic - relevant with your idea of creation )
Explore algorithm suggestion ( channel Videos )
Chatgpt for fetching competitor’s channel info
Use Google for finding competitor
Youtube inspiration feature
Tubebuddy - vidiq
Ways Of Finding Topics:
1) Observe Competitors & Steal topics
Practical :
Competitor content : After I Read 40 Books on Money - Here's What Will Make You Rich
New title : After I Researched for 48 Hours on Money - Here’s what will make you Millionaire
2) Create Audience Profile ( Select category - Finding Age - Finding Interest - Finding Issue / Problems )
3) Use Chatgpt For Exclusive Ideas
Prompt : firstly keep in mind, i am a begineer in yt, my niche making money online . suggest me 5 trending title topics for my yt video content, which will be an evergreen content, and can acquire consistent views. As an example : After I Read 40 Books on Money - Here's What Will Make You Rich
4) Utilize Google Trend Results
5) Take Ideas From Comment Section & community Tabs
6) Make A Chain of Ideas from a Topics
Root Topic : After I Read 40 Books on Money - Here's What Will Make You Rich
Ideas :
After I invested on 5 platforms - Here is the best one
After learning business for 3 years - Here’s 5 hidden strategies to become successful
After spending 1000$ - i learnt this to achieve success quickly
7) Youtube Auto suggestion
8) Use Vidiq Daily Ideas Feature
9) Use Youtube Inspiration Feature
10) Use Trend Alert For additional Boost
11) Use Vidiq Keyword Feature
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